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WOW! I am really stunned by this! I’m rubbing my eyes and still can’t believe it! The great master of all internet things, sometimes confused with The Internet itself, the Big Daddy, The Organizer as it was called.. A PR9?

Well, who would have thought?  A big lol.. Me! I’m really not THAT stunned! This supports once again the hypothesis that their algo is 100% impartial and makes no exception. Some people have serious doubts about this, since Google is a company after all, that has expenses and employees. Yes, people, they do have to pay their taxes, their people, their expenses - but they always have. And they still managed to impose their own style on things - like PPC.

PPC would have NEVER been so smart and elaborated if it wasn’t for Google’s approach - if they didn’t have a smart algo that values clicks more than bids, top PPC places would have been taken very soon by large companies with no credit card limits, and the average Joe wouldn’t have afforded to compete.

Look at the e-mail they created - so powerful, so revolutionary - yet so simple. Whatever they touch, they add value to - that’s their policy.

Now let me refer to those who launch doomsday scenarios like - “In the end there won’t be any free Search Engine Optimization, but only paid search”. People, wake up! We’re in 2007 at the end.. and we can see that in the future, websites without real content won’t matter anymore, because people (the final judge) will take them out of the game. Now let’s translate this in Google’s case - FREE RELEVANT RESULTS ARE GOOGLE’S CONTENT - and they place PAID RESULTS as advertisement! Isn’t that obvious enough?

P.S. I hope these guys never sell Google! I love their way of doing things..

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I found a very interesting blog post on Digg, talking about Google advanced search.
All of us are trying to optimize for Google search, yet we are pretty unfamiliar with advanced searches.

Here are some examples:
Example: “internet marketing”

2. Exclude Words: Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-“ sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

3. Site Specific Search: Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

4. Similar Words and Synonyms: Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

5. Specific Document Types: If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

6. This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

7. Phone Listing: Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

8. Area Code Lookup: If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

9. Numeric Ranges: This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

10. Stock (Ticker Symbol): Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

11. Calculator: The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

12. Word Definitions: If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

13. Searching for URLs containing certain words. Use the “inurl:word” modifier.

Example site:i-hack.org inurl:psp

read more | digg story

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Jakob Nielsen believes there are many similarities between ethical search engine optimisation techniques and usability best practice. In his keynote speech delivered at the User Experience 2007 conference in Barcelona on November 7th, Mr Nielsen stated that the two design attributes of websites were “not identical, but closely aligned” and have triggered the advancement of the next wave of search engine trends.

read more | digg story

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