At some point in my learning curve I was failing to understand the true value of links. I used to think that the only benefit brought by links would be the incoming visitors from other websites. Very untrue! In fact, links are like votes. If a site links to you, the search engines see it […]
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A couple years ago, while I was working at OWT, one of our clients was launching a new product — but they weren’t the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn’t have much search history. It also didn’t have much […]
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